LCI LAUNCHES absoluteWHEAT, A NUTRITIONAL CONCENTRATE OF WHITE WHEAT
“LCI's new product, absoluteWHEAT, is a concentrate of white wheat that has nutritional benefits, is clean label, has taste and colour benefits, and is easy to use,” says Anne Lionnet, Marketing Manager for Bakery at LCI.
“Our new product is available now for the bakery market: in bread, for precooked loaves or baguettes; for whole wheat crepes; for croissants; and for breadcrumbs. It is also suitable for pasta, biscuit and breakfast cereals.”
absoluteWHEAT is produced from specially-selected white wheat varieties from the breeding programme of LCI's parent, Groupe Limagrain - the EU’s leading seed group. This pedigree gives absoluteWHEAT a unique background and full traceability.
“absoluteWHEAT is a true concentrate of the nutrients in wheat - including minerals, vitamins and fibre - and has a big plus in taste and colour,” points out Anne Lionnet. “Because it comes from white wheats, the ingredient has an attractive light colour, also the product has a reduction in the bitterness that can be found with standard wheats.”